A new website for the launch of the world’s first universal heated visor insert
Building a new website for Visin
With a background in ITO Coatings several of their team’s members are avid motorcyclists – and every one of them has continually encountered the problem of visors fogging up – and subsequently compromising their visibility – while riding. At that point, they decided to design & build their very own heated demisting visor accessory – and so VISIN was created.
Combining their team’s background in the design, development and supply of heater solutions to aerospace, defense and medical industries with their expert knowledge and skills in creating high-quality conductive optical coatings, they developed a film that can be easily applied to the visor of any helmet.
This ensures riders are not bound to use any specific helmet but are free to use the technology with their preferred, favorite helmet – and as VISIN is made within their our world-class manufacturing facilities, 100% quality on all critical manufacturing processes is assured.
Louisa Barnett
Director
Mobile optimised experience
The new Visin Heated Visor website needed to work just as seamlessly on a mobile device as well as larger devices. The site was built using a feature-rich content management system allowing for additional content to be added easily as required. The hero banner uses a video to instantly explain to the user what the product does as soon as they land on the website.
Custom Exhibition Pages
Visin was also going to be promoted at motorcycle shows around the country and a custom QR Code was created which led to specific landing pages so people could get a show discount when purchasing and enter a competition to win a visor. Pages were only accessable if people scanned the QR code at the time of the show.
Search Engine Optimisation
An SEO campaign was also run to target keywords at the top of Google allowing customers who had not heard of Visin to find them.
